Syndication As a Vehicle For Content Marketing

Syndication in the online media world isn’t all new. In fact, it’s been around for decades. Back in the old days, magazines and newspapers with huge circulation and readership often published syndicated material provided by freelance writers and small publications with very little budget for web content. Both benefited. The small publication got to reach… Continue reading Syndication As a Vehicle For Content Marketing

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How Do You Benefit From Google Optimization?

Google’s Overture SEO is an outstanding website optimization service that offers numerous advantages such as increasing your website’s visibility on the leading search engines like Google and Yahoo. It is quite obvious that any website that does not get a high ranking on the most popular search engine results is sure to get a large… Continue reading How Do You Benefit From Google Optimization?

Social Media Marketing – The Best Way to Get Your Customers Attention

Social media marketing (SMM) is the usage of various social media sites and platforms to promote a business or service. Though the traditional terms like digital advertising and e-advertising are still dominant in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. There are multiple benefits of SMM over other… Continue reading Social Media Marketing – The Best Way to Get Your Customers Attention

How To Use Social Media Marketing To Promote Your Brand

Social media is the use of various social media networks and sites to advertise a product or service. Although the words’ digital marketing and e-marketing are generally recognised in academia, social media marketing has become more popular for researchers and practitioners alike. The growing use of social media sites and their users have opened up… Continue reading How To Use Social Media Marketing To Promote Your Brand

Mistakes in Managing Your Google AdWords Account

Google AdWords is an internet advertising platform developed by Google, in which advertisers bid on specific keywords to display short keyword-rich advertisements, product offerings, service offers, or video for web visitors. It may place ads both on the search results pages of Google Search and also on other non-search sites, social media, and video. Keywords… Continue reading Mistakes in Managing Your Google AdWords Account

Internet Marketing and Advertising

Digital marketing is an integration of offline and online marketing and advertising practices with the goal of increasing brand awareness, generating sales, expanding customer base and building company reputation and loyalty. The best part about digital marketing and advertising is that it allows for a cost effective way of reaching a large audience without investing… Continue reading Internet Marketing and Advertising

A Brief Guide to Social Media Marketing

Social media marketing refers to the effective use of various social media channels and sites to promote an online product or service. While the traditional terms such as digital marketing and e-marketing are still quite dominant in academia, social media marketing has become increasingly popular for researchers and practitioners alike. This form of marketing has… Continue reading A Brief Guide to Social Media Marketing

How Search Engine Marketing Can Help Your Business

Search engine optimization or SEM is a form of online marketing that makes use of search engines to achieve higher placements of your website in search engine result pages (SERPs). When you perform a successful SEM, you will see a remarkable increase in targeted traffic and on-page search engine visibility, but what really drives your… Continue reading How Search Engine Marketing Can Help Your Business